Social Media Week


Social Media WeekNext week, from Monday 1st to Friday 5th of February, it’s Social Media Week, with a week long series of (mostly) free events going on simultaneously in London, Berlin, New York, San Francisco, Toronto and Sao Paulo.

The line up of events here in London is looking pretty tasty, and as you’d expect, you’ll find us out and about at quite a few of them:

Monday 6:30pm, The Opening Night Reception
A few of us will be at the opening night reception (client deadlines allowing), kicking the week off in style at the Adam Street Private Members Club. Currently this is an invite only event, but they may open up registrations later today. I’m guessing we may spill round the corner into Social Media Monday once the free booze runs out at Adam Street.

Tuesday 6:30pm, Chinwag Live – Show Me the Money: Where’s the ROI in Social Media?
I’m on the panel at Chinwag Live – Show Me the Money: Where’s the ROI in Social Media? where we’ll be debating social media measurement and ROI. Expect a lively debate. If you want to read up on the issues beforehand, check out our posts on the ROI of social media.

Tuesday 6:30pm, ShoreditchTwit X
The rest of the We Are Social team will probably take a pass on the Chinwag event, excusing themselves by saying they’ve heard me go on about the subject of measurement and ROI way too much already, and head straight to ShoreditchTwit X, where I’ll be joining them later. Shoreditch Twit has a special place in our hearts, as you could say we grew up together. Back in the days when we were based in Shoreditch we were regulars at the first few events, and we’re looking forward to catching up with old friends and meeting a some new twits…

Wednesday 4:30pm, IAB Social Media Debate
Wednesday’s IAB panel event will see me debating the importance of picking your battles online: when, where and why should brands respond to people in social media? This one’s going to fun and I’m looking forward to sharing our latest thinking in this area, based on hard won experience on the front line.

Thursday 1:30pm, Media 140 Third Sector: Real-time web for good
To finish the week, we’re hosting Media 140 Third Sector: Real-time web for good here at We Are Social towers. There’s a great line up of sessions aimed at helping charities, non profits, and volunteer organisations understand and use social media to further their goals. Simon Collister, head of our public sector & non-profit practice, will be discussing using social media for campaigning, giving some insights into how in the age of networks third sector organisations need to change their tactics, drawing on our experience with ActionAid, Open Up Politics and others.

It’s going to be a whirlwind week, so to avoid blinking and missing it, tune into #smwldn on Twitter. Hopefully we’ll see you at one or two of the events.