Developing a social strategy


Charlene Li and Jeremiah Owyang have released their second deck in a series of three, Developing a social strategy (for those of you that missed the first, see Understand customers’ social behaviours). It’s right on the money, and refreshingly looks at things from a business rather than a marketing perspective. As they say, “social technologies will disrupt traditional organisational structures”. Enjoy:

And although it seems a little obvious to point out, if you need help developing a social media strategy of your own, do get in touch