Social media bigger than search in the UK


UK internet visits to social networks and search engines

Hitwise’s Robin Goad reports that social media usage has overtaken search for the first time:

During May, social networks accounted for 11.88% of UK Internet visits and search engines accounted for 11.33%. May was the first ever month that social networks have been more popular than search engines in the UK.

Despite this coming six months later here in the UK than it did in Australia, this is a seminal moment indeed…