A World Cup social media aggregator


The World Cup fours years ago in Germany still seems like yesterday. It’s been an amazing time for us in Italy the last four years, holding the trophy in our arms. And now the World Cup is back!

We were so excited at the thought of the Azzurri back on the pitch, that we decided to do our part, and create something with a bit of We Are Social Italia magic for the South Africa 2010 tournament.

This World Cup will be remembered as the first in which people changed the way they followed the tournament, adding social media to the rest of the media mix. That’s why created Parole Mondiali (“World Cup Words” in English), a place where people can follow the World Cup from a different point of view: the one of players and influencers. The project is sponsored by TeleTu, one of our clients.

On Parole Mondiali you will find tweets from the players that are taking part (just to mention some: Kakà, Chiellini, Anelka) and commentary from journalists, official accounts, football associations etc. People can also interact via a Facebook widget, sharing their passion (or addiction, in some desperate cases like mine).

There’s also a blog where we’re providing daily updates about what’s going on down there, and a Twitter account that will cover all of the games live.

We hope you’re all going to have a look at it. And of course, we also hope for the World Cup to end just like 4 years ago! 🙂