The UK's media consumption habits


Ofcom released its seventh annual communications market report last week. Its a goldmine of information about media consumption habits in the UK and is worth reading in full, the internet section in particular. In terms of social media usage, it reveals interesting data such as:

Proportion of all media activity throughout the day

Proportion of all media use through each device, by age group

Proportion of computer use, by activity

Household PC and internet take-up, 2005-2010

Home internet access, by age, socio-economic group and gender

Proportion of adults who access social networking sites on the internet at home

Unique audience of selected=

Proportion of time spent social networking, by device

Experience of creative activities, by age

Click to view the entire report, or just the internet section.