Wieden+Kennedy have released a nice video case study of their recent Old Spice social media campaign, calling it
the fastest-growing and most popular interactive campaign in history
Some of the things they highlight are:
- More people watched its videos in 24 hours than those who watched Obama's presidential victory speech
- Total video views reached 40 million in a week.
- Campaign impressions: 1.4 billion.
- Since the campaign launched, Old Spice Bodywash sales are up 27%; in the last three months up 55%; and in the last month up 107%