We Are Social’s Monday Mashup #45


The impact of digital on organisations

A new study from Econsultancy sheds some light on the difficulties faced by companies when it comes to integrating digital strategies across their organisations. The biggest barriers to success seem to be the pressure to hit short-term revenue and profit targets (36%) as well a lack of budget (28%). There are also structural problems such as siloed company structures (32%) and company culture, which are not perceived to be digitally compatible (28%). An additional hindrance seems to be the lack of skills in organisations (27%).

Why do people ‘like’ Facebook pages?

For 75% of respondents it’s because they’ve been invited by the brand through a direct invitation or an ad according to a study led by DDB Worldwide and OpinionWay Research. More than half had also followed a brand based on an invitation from a friend.

However what might be more interesting here are the reasons why people are unliking a brand page: waning interest and all-too-frequent updates could spur your fans to unsubscribe so be careful of what you’re posting and when.

Facebook announces Bing integration

Facebook has announced that they’ve partnered with Bing to make search more social. In the next few weeks when US users search for something on Bing, they’ll get “Liked By Your Friends” matches and Facebook-powered people search results. Danny Sullivan has all the detail you’ll need.

Skype launches Facebook integration

Skype have announced that they’ve integrated Facebook functionality into the brand new Skype 5.0 for Windows. On top of the more traditional Skype functions, you’ll now be able to pursue your regular Facebook activities directly from Skype such as check out your News Feed, update your status, like and comment on posts directly within Skype as well as make Skype calls to your Facebook friends.

[disclosure, Skype is a We Are Social client]

Facebook ‘likes’ online ads
It’s about time online ads started using the formidable social features offered by the Facebook ‘Like’ Button. Both Mountain Dew and JC Penny are rolling out the new ads in conjunction with Facebook as we speak: users will be able to ‘Like’ the brand within the banner and see who amongst their friends like the products too.

Corona takes Facebook ‘like’ to Times Square
However, Corona Light is taking the ‘Like’ Button to a new level. ‘Like’ the brand on Facebook, and Corona will show your photo on a billboard on Times Square to thank you for the support. Since the launch of the Times Square initiative, their Facebook page seems to have gained more than 50,000 fans. Impressive!

Can Edge Shave gel soothe your online irritation?
Edge Shave Gel has launched an anti-irritation campaign on Twitter.  Annoyed US Twitter users can tweet the brand, who will then send them some products to try and lighten their mood. The products range from sports tickets to megaphones and DVDs. Would it be churlish to point out that this is very reminiscent of We Are Social’s campaign for Interflora? – looking out for Twitter user’s sad tweets and sending them bouquets to brighten up their days.

Discover Heinz’s secret ingredient
And while we’re on the subject of us, We Are Social is really proud to be working on the new Secret Ingredient campaign for Heinz, which encourages the public to try out Heinz Ketchup as a cooking ingredient. Become a fan of Heinz Tomato Ketchup to join in the fun.

Blogger relations #FAIL
A rather awkward incident came to light last week when blogger Muireann of the Bangs and a Bun blog published an open letter explaining the difficulties she had to face after being approached by a PR agency on behalf of Nokia. I’ll let you read the gory details yourself but let’s just say although poor organizational skills and possibly a change of mind from the client were probably to blame here, their behaviour was still inexcusable.

Andrew Marr attacks bloggers as “socially inadequate”
British journalist and political commentator, Andrew Marr, has launched a diatribe against bloggers dismissing them as “socially inadequate, pimpled, single, slightly seedy, bald, cauliflower-nosed young men sitting in their mother’s basements and ranting”. He didn’t stop there, criticizing citizen journalism as “spewings and rantings of very drunk people late at night”.

Andrew, if you’re reading this (although we doubt you are), you might want to come and talk to us about what bloggers are really doing because as Krishnan Guru Murthy from Channel 4 news, points out:

It’s true that flicking through the comment section of some political blogs can easily make you think the blogosphere is populated by obnoxious trolls. But there are plenty of thoughtful, insightful people writing online too: you just need to find them

And we agree with him. So Andrew, get out there and listen to what people are saying… we can even lend a hand if needed.

Greater Manchester Police use Twitter to highlight workload

In an attempt to give the public an idea of its everyday workload the Greater Manchester Police launched a Twitter campaign to update the public. The three Twitter accounts aggregated on the Greater Manchester Police website reveal the varied nature of emergency calls they receive, from assaults and missing teenagers to more mundane issues such as a man holding a dog over a bridge, youths playing football or wallets left in taxis.