Next generation media
Our friend Dan Calladine, Head of Media Futures at Aegis Media, has kindly agreed to share his latest Next Generation Media Quarterly with us.
My role at Aegis includes keeping colleagues and clients up to date with what’s happening in global media, including key stats, new companies and innovative campaigns.
I know that many of us operate in a very self-obsessed media world, but even so the number of media stories is extraordinary at the moment.
Each quarter I pick the most important or interesting stories put them into a short presentation. It’s a wholly subjective selection, but I hope that it captures a lot of the spirit of the previous months. For example the latest one features a lot on Facebook, simply because so much is happening around the site: