NEXT11 pt2


Russell Davies on stage at NEXT11

My slightly late blogging from NEXT11 continues…

Yesterday afternoon was a good one – the highlight being Russell Davies (above) followed by Rafi Haladijan talking about Buttons, Behaviour, Robots and Toys – What Happens When We Put Data in Things.

Albion’s Glyn Britton then wowed the floor with his talk on Using Data to Make Advertising More Human:

The conference was then brought to a fitting close by Ogilvy Action’s Matt Gierhart, who gave a very thought provoking talk on Social Activation: Eyeballs Don’t Equal Sales? and then the University of Düsseldorf’s Cornelius Puschmann talking about Social Data: What it Communicates, Who Owns it, and Why You Should Care.

So, that was NEXT11. I’m already looking forward to NEXT12…