The reality behind the check-in


The death of the check-in may have been exaggerated. Beyond surveyed a statistically representative panel of 1,003 U.S. consumers during the week of April 18th. Respondents were asked 21 questions designed to assess their familiarity with and usage of location-based apps like Facebook Places and Foursquare.

Check-in data: The reality behind the hype

The highlights of their findings:

Which means, of those that are able (i.e. have a smart phone), 34% have checked-in. Which is a pretty high figure.