The state of Social Commerce: July 2011


A great deck from JWT Intelligence, based on their in-depth report looking at the current state of social commerce in the US and UK, which:

examines three trends: the rise of Facebook commerce (retailers selling directly on Facebook), overlaying the social graph on e-commerce sites and introducing that social graph to the brick-and-mortar world. We look at what innovative retailers and others are doing in these areas, as well as what’s driving each trend and the significance and potential for marketers. The report also spotlights things to watch in Social Commerce, from apps that enable sharing while shopping to Facebook Credits