Fear of missing out
A great deck from JWT Intelligence looking at the phenomenon of FOMO:
For those unfamiliar with the expression, that’s Fear Of Missing Out, the uneasy and sometimes all-consuming feeling you’re missing out—that your peers are doing, in the know about or in possession of more or something better than you.
While we’ve always had a fear of missing out, today it’s exploding with the proliferation of real-time, location-based and social media tools. We’re exposed more than ever before to what others around us are doing, and we’re filled with a gnawing uncertainty about whether we’ve made the right choice about what to do or where to be — not just in a given moment but in stages of our lives as well.