Behaviour towards brands on Facebook

News 20 Sep 2011

robin.grant

A nice deck from Constant Contact and Chadwick Martin Bailey looking at people’s behaviour towards brands on Facebook:

The headlines are:

• Consumers interact with their favorite brand on Facebook far more than they do on other social networks
• 56% of consumers said they are more likely to recommend a brand to a friend after becoming a fan on Facebook
• 51% of consumers said they are more likely to buy a product after becoming a fan on Facebook
• 76% of consumers said they have never “un-Liked” a brand on Facebook
• 77% of consumers said they interact with brands on Facebook primarily through reading posts and newsfeeds
• 78% of consumers who “Like” brands on Facebook said they “Like” fewer than 10 brands
• 58% of consumers said they “Like” a brand on Facebook because they are a customer of that brand
• 69% of consumers said they want to hear from some brands on Facebook more than others