As you may have read on Brand Republic, we’re proud to announce that we’ve launched We Are Social in Brazil, our first office in Latin America, with Diageo’s Smirnoff brand as our founding client.
We Are Social São Paulo launches with an initial team of six, headed up by Managing Director Leslie Orsioli. Leslie, an MBA with more than 12 years’ experience in the creative and communications industries, is the former head of digital projects at F/Nazca Saatchi & Saatchi, joining us from AgênciaClick Isobar, where she was strategic planning manager.
In the short time Leslie and the team have been working with Smirnoff, we’ve taken them from less than 200,000 fans on Facebook to over 1m, making Smirnoff the 3rd largest brand page in Brazil. However, as we all know, it's engagement that counts, so we're particularly proud that we've helped Smirnoff Brazil become the world's 16th most engaging brand on Facebook.
Brazil is not only one of the world’s largest and fastest growing markets, but also has a reputation for leading the world with digital creativity. With the explosion of social media usage in Brazil, and to help fulfil our ambition to be a truly global social media agency, we felt it was essential to have a presence. However we never imagined we'd be able to so quickly bring together a team of people that matches that of any of our other five offices, with their work on Smirnoff proving that they're able to add to We Are Social’s strategic and creative reputation both at a local level in Brazil, and on the world stage.
We Are Social São Paulo is our sixth office worldwide, with us starting out in London back in June 2008, followed by Paris, Milan and Sydney last year, and Munich’s opening in August this year. 2011 may yet bring more surprises...