The best of the We Are Social blog, 2011


2011 is almost over (in fact, for our friends in Sydney, it already is), and a lot has happened in social media. As well as our regular Monday Mashups charting the day to day changes, we’ve also hosted some interesting topics and debates here on the We Are Social blog. Here are my personal highlights of the year:

What social media means for charities
In February, Simon Collister looked at how the social web has changed the campaigning landscape for non-profits.

The News of the World’s social media downfall
Fast forward to July, and I covered the impact social media had on the closure of the News of the World.

We Are Social: New Kids on the Block
Still in July, I was interviewed by Creative Social, discussing the emergence of social media agencies within the advertising and marketing landscape.

The connection between brands & people
In September, Stefano outlined his thinking about community management being the activity that creates connections and facilitates the exchange of ideas between brand’s and their communities.

Brands people want to be involved with
And then in October, Stefano looked at how some brands are seemingly able to spontaneously attract people who want to be involved with the brand, and in reality what they do to achieve this.

Handling complaints in social media
In November, Simon Collister looked at the issues that arise surrounding complaints in social media, and how brands should react.

Paid promotion in social media guidance
Also in November, I talked through the new joint IAB and ISBA guidelines on paid promotion in social media, which I helped to author.

From a social brand to a social business
Late in November, Simon Collister then went on to write about the transition from being a social brand to being a social business, and the merits of different routes brands can take on their journey.

Social business lessons from #Occupy
And still in November, Simon Collister then looked at what the #Occupy movement could teach businesses about social organisation, and reviewing the academic theory around non-hierarchical organisation.

Charlene Li: How social changes business
To round off our bumper crop of posts from November, Stefano covered Charlene Li’s visit to our Milan office, complete with a video interview with Charlene talking about how social media changes business.

Global vs. local social media strategies
In December, Simon Kemp took a look at the different approaches available to global brands when planning and managing their social media presences around the world.

Social, Digital and Mobile in Asia
Also in December, Simon Kemp began his epic exploration of the social, digital and mobile landscape across Asia, with individual country reports looking at China, India, Indonesia, Japan, South Korea and 20 more Asian countries.

2012: The year of social business
And to end the year, I wrote a piece for NMA looking at what 2012 will bring, coming to the conclusion that it will be the year of social business.

And if after that selection you’re hungry for more, then check out the best of the We Are Social blog, 2010 and for the really hungry, the best of the We Are Social blog, 2009.

Thank you to to everyone who has visited, commented, linked, subscribed, shared and tweeted over the year – here’s hoping 2012 will prove just as interesting. Have a great New Year!