Some useful research from InSites Consulting, who conducted a survey of 400 senior marketing managers in the US and the UK. Most importantly, it found a positive correlation between the extent of social media integration and the company’s financial results. The results are summarised nicely in this infographic:
The research also showed that technology, telecom and media companies are way ahead of the others where social media integration is concerned, with a quarter having integrated social media in their company processes. On the other end of the scale there are the financial and pharmaceutical sectors, with one in three only just starting their social media adventures.