Launching a brand's Facebook Timeline


Given all the fuss over the last 24 hours on Facebook’s launch of Timeline for Pages, we thought we’d give you a rundown of our experience in launching one and share the learnings so far.

As you may have already read, yesterday, Bulmers was one of the first round of brands to go live with the new Facebook Timeline, as Facebook rolled out the new functionality around the world.

This day was a long time coming. When we were pitching for the Bulmers business in September, Timeline was being made available for personal profiles,  and knowing that 2012 was going to be Bulmers 125th anniversary, we were pretty amped about the possibility of bringing the two together at some point in the future.

We had everything ready to go, as we had been working on a dummy Timeline for a few weeks, which we named ‘Rob Hyde’ (which happens to be the name of one of the team here working on Bulmers, but I can assure you this was purely coincidental).

Six weeks previous to that we’d started work with Bulmers Cider Communications Manager, Gabe Cook: the ultimate fountain of knowledge on all things cider-y, and from there we quickly built a relationship with Margaret and Sally at the Hereford Cider Museum (housed in what was the site of the first Bulmers cider factory) who gave us access to a massive archive of images and videos from throughout the brand’s 125-year history, everything from Fred Bulmer inadvertently altering the course of entertainment history, a visit from Apollo 11 to the Beverley sisters:

And let’s not forget the Bob Monkhouse comedy kit:

Fortuitously, the museum had been looking to digitise this archive content for a while, so it was high fives all round for pretty much everyone involved. There was so much of it that Dan, who spent two days in the museum picking out some of the best content, didn’t even scratch the surface. The museum are still sending us the odd gem, which we’ll be putting live throughout the rest of the year as part of our ongoing engagement work.

So here’s what we’ve learned:

Anyway, that’s enough from me – head on over to the Bulmers page and experience its rich history for yourself.