Facebook's Big Hitters

Simon Kemp

Socialbakers are back with another great infographic, this time profiling the pages achieving the top spots in Facebook’s biggest markets around the world. It’s worth noting how all 10 of the fastest moving brands are in emerging markets, with 5 from Brazil alone.

What we find most interesting in its findings are the cultural differences that these rankings highlight: few brands achieve universal success, and there are some discoveries that seem to go against ‘popular’ marketing wisdom:

From this perspective, it’s clear that local attitudes and behaviour are still central to people’s preferences, and to the things they choose to engage with in social media.

Marketers looking for deeper insights into this issue may find particular value in our recent report on the ‘global vs. local’ aspect of global social media management.

Facebook's Big Hitters