A great deck from InSites Consulting showing the results of their study into 7,827 people's social media usage spanning 19 countries:
Their main conclusions are:
- The social media landscape stabilising: the large sites are getting larger and the small ones are getting smaller. People are only prepared to create new accounts for sites which offer unique functions (such as Pinterest and Instagram).
- The mobile (r)evolution is increasing the adoption and usage of social media.
- People like to link with brands in social, but there's only room for so many of these relationships
- 80-90% of people want to be involved in co-creation, open innovation and structural collaboration with brands they love. Brands are not yet sufficiently open to this.