Most Contagious 2012


Contagious rounds up the landmark events, movements and socio-economic shifts that have shaped the last year and flag up key trends for 2013 in their Most Contagious 2012 report.

Here are the key trends in short:

  1. Movements / Evolution and Empowerment
  2. Purpose / Playing a Role in Society
  3. Marketing as Service Design / Utility Not Noise
  4. Divine Data / Insight by Numbers (my personal fave)
  5. Technology / Big Battles, Small Victors
  6. Design / Personalised Play
  7. Social Business / Adopting an Open Door Policy
  8. Image Sharing / The Year of the Photo
  9. Amplified Live / Enhance, Capture and Share
  10. Screen Grabs / Creating, Sharing, Watching
  11. Augmented Media / Layering Content and Utility
  12. Retail / Shopping Gets Connected
  13. Personalisation / Here’s to YOU
  14. The New Loyalty / Services not Schemes
  15. Payment / The Changing Way We Pay
  16. Small But Perfectly Formed / Little Brands, Big Thinkers

It’s nice to see our work on adidas’ Football Tumblr being recognised in the Image Sharing section.