Deloitte's UK Media Consumer survey '13
Deloitte have just released their 2013 UK Media Consumer survey which “provides a ‘reality check’ on how UK consumers, across the generations, interact with media and what their preferences might be in the future”.
As the full report points out:
It seems that there is a digital divide in the online population between the over 25s who are “search-first” in their Internet usage and the under 24s, who are “social first”. If this is the case, there are profound implications for the business models of those companies that advertise online.
The infographic below highlights this and the other key findings from the report: