Red Bull takes Instagram to the Streets


We’re about half way through our Red Bull ‘Instagram Your Inspiration’ campaign and it’s an important milestone for us, as we launch the first ever We Are Social designed billboards, which have now gone live in five UK cities.

Red Bull billboard

For those who missed our last blog post about the campaign, here’s some background. To celebrate the launch of Red Bull Editions, we’ve been asking people from all over the country to Instagram inspirational shots featuring red, blue or silver (the colours of the new Red Bull Editions) to @RedBullUK using the hashtags #rededitionplease, #silvereditionplease and #blueeditionplease.

The response has been incredible – we’ve been astounded by the volume and quality of the submissions we’ve seen so far. It’s massively exciting for us to know that across London, Manchester, Glasgow, Birmingham and Sheffield, passers-by will see a celebration of some of the amazing shots we’ve received. It’s also pretty special to see our campaign blown up on posters too (hey, even we need a break from our screens now and then).

Red Bull Gallery

If you’re a budding Instagrammer or you know someone that loves sharing their snaps on the platform, there’s still plenty of time to get involved. If you’re UK based and your Instagram makes it into the Gallery you instantly qualify to try a can of Red Bull Editions, available  until early May. If you can get your entry to us by Monday next week you might even be featured on our next round of posters.

Get inspired before you shoot over at And when you’re ready, follow the instructions below – and happy snapping. Just no boring food photos. And don’t even think about sending us pictures of your cat…