#beginwithabulmers this summer
After helping Bulmers cider launch two new flavours earlier this year on Facebook and Twitter, we’re back with a brand new campaign. This time, with #beginwithabulmers, we’re enabling Bulmers drinkers to share their experiences of getting great times started with a Bulmers in return for rewards all summer long.
This is the biggest multi-channel marketing campaign in Bulmers’ history and we, along with Bulmers’ other agencies, have been working closely and collaboratively to make it happen.
The campaign revolves around the #beginwithabulmers app, which is now live on the Bulmers Facebook page and will act as a hub for all of Bulmers activity this summer.
It allows people to share their ‘good times that begin with a bottle of Bulmers’ and we’ll be collecting all mentions of the #beginwithabulmers hashtag on Facebook and Twitter, whatever the weather, to contribute to an overall ‘social volume’ tracked by the app.
Think about it as a Blue Peter totaliser fuelled by great experiences with your friends – whenever you share a good time that begins with a Bulmers, we’ll be on hand to collect it and contribute it to milestones in mentions which unlock prize giveaways, giving you the opportunity to win tickets to events, Bulmers products and exclusive merchandise.
From this week, our work will be going out with the help of XFM, Clear Channel and CBS to deliver this unique real time promotion, using digital outdoor displays to show the best of our entries in real-time across major UK cities. Not only this, but XFM presenter Jon Holmes will be producing a guide to what listeners are up to every Friday evening based on tweets to the campaign.
Get involved by visiting our app at Bulmers on Facebook or tweet using #beginwithabulmers. We’re over at @bulmerscider if you want to drop by for more info and see how the campaign is getting on too.
Here’s to us beginning the first of many great summer moments with a Bulmers – cheers!