How Cool Brands Stay Hot


Millennials. Even more, 18 to 24-year-old millennials. The enigmatic generation that everyone wants a part of but few truly understand. They are the future… but how do we engage them?

We were lucky enough to attend Youth Marketing Strategy, a conference that focuses on learning how to effectively access and engage the youth market, mainly those aged 18-24. For many marketers this age group poses the biggest challenge, but also the biggest opportunity, so everyone was excited to see what the day had in store.

The highlight of the day was the keynote from Joeri Van den Bergh, who presented a look at how cool brands stay hot in the eye of 18 to 24s. When it comes to marketing to this age group, Joeri had some insights we can all learn from: