An inspiring week for Jaguar


The three day design festival which is Clerkenwell Design Week kicked off yesterday, and with more architects per square mile than anywhere else on the planet, you can really feel the buzz here in EC1 (We Are Social’s London office is bang smack in the middle of the whole thing in St. John’s Square).

With a history of design that flows through each of their models, our client Jaguar is a proud sponsor of Clerkenwell Design Week for the second year running. While working closely with Jaguar’s Advanced Design team, we were interested to hear how for them, inspiration can come from anywhere, not just the automotive world.

The theme of inspiration is exactly what Clerkenwell Design Week is all about for many people – whether it’s from an architecture studio, a design exhibition or (a favourite of the We Are Social crew) a cute little lamb in a jumper:

Drawing on this (the theme of inspiration, not the lamb), we wanted to challenge attendees at this year’s Clerkenwell Design Week to capture what inspired them over the festival and share it on Twitter using the hashtag #JaguarCDW. It’s been great to see the variety of #JaguarCDW exhibits that have inspired attendees, including the Jaguar F-TYPE on display:

There’s still time to enter if you’re visiting Clerkenwell Design Week this year, or just happen to be passing by. There are prizes up for grabs for the best entries – four lucky winners will each win a pair of National Art Passes giving them free and discounted entry to museums and art galleries across the UK.

Aside from the competition, Jaguar has also been involved in another Clerkenwell Design Week project. Jaguar challenged students from the Royal College of Arts (RCA) in London to create their vision of Jaguar’s future design language. During the last few weeks, the winning students have worked with Jaguar’s Advanced Design team to create a stunning new art installation based on their vision, which takes centre stage at Clerkenwell Design Week.

During this project we’ve worked closely with influential design bloggers, giving them the opportunity to meet and interview the winning and runner up RCA students and Jaguar’s Advanced Design team to find out more about the process – something that has been received really well due to the high quality of entries and, of course, the impressive art installation:

Extending this concept of inspiration, we also filmed a series of interviews with key design individuals from the festival, asking them where they draw inspiration from and what design means to them. The interviews were filmed in the back of the luxury Jaguar XJ Ultimate and included questions put forward by our design bloggers. The bloggers will then be given the films with their questions included to share with their readers as well as targeted to key individuals with an interest in design via LinkedIn.

Collaborating with the passionate RCA students and Jaguar’s Advanced Design team on this project has been an amazing experience. Jaguar has been synonymous with British Design ever since the iconic E-TYPE was launched in the 60s. By bringing the design community closer to the design process we hope to show that this continues today – showcased by the latest in a distinguished bloodline – the all-new F-TYPE.

Jaguar strongly believes that inspiration can come from anywhere and Clerkenwell Design Week has been the perfect opportunity to showcase this. If only every day involved a lamb in a fluffy jumper, the world would undoubtedly be a more inspiring – and happier – place.