Jaguar celebrates modern Britain


As you may have read in Marketing or The Drum, we’ve been running #YourTurnBritain, working with Jaguar UK to celebrate the launch of the new F-TYPE model. It’s all about inspiring a nation to share and celebrate the things that they think make modern Britain great, under the hashtag #YourTurnBritain.

#YourTurnBritain doesn’t just focus on one social media platform, it runs across InstagramTwitter and Facebook – as well as a newly launched Tumblr channel. The Tumblr channel has been set up to support the campaign, and it’ll remain a permanent fixture after it finishes.

In order to set the scene for the campaign, we’ve been working with BAFTA award winning director Anthony Wonke to produce some great, engaging video content, which is available on the Jaguar UK YouTube channel. There’s some really exciting videos on there and something for everyone, whether you’re a fan of fashion; with leading designer Alice Temperley, film with British actor Jamie Campbell-Bower, sport with England cricketer Graeme Swann, or music, with national radio DJ, MistaJam.

The films were borne out of more than a dozen days filming all over the country. The result is a collection of incredible films that really reflect the campaign concept.

#YourTurnBritain has even been has even been incorporated into Jaguar’s above-the-line activity, featuring user generated entry content – as well as being supported by over 40 online influencers from a variety of sectors, each bringing their own take on modern Britain to the campaign using their own social media channels.

A photo competition forms a significant part of the campaign. Here, we’ve been asking people to upload a picture reflecting their interpretation of what the best of modern Britain means to them via either Facebook, Twitter, Instagram or Tumblr, with the #YourTurnBritain hashtag.

Four winners will receive an unforgettable long-weekend of indulgence with the F-TYPE. We’re also keeping momentum going over the six-week campaign with weekly giveaways. We’ve seen some amazing entries so far – the competition is pretty tough.

Your Turn Britain has really caught the nation’s attention and helped position Jaguar as a proud modern British brand. Don’t worry though, it’s not over yet. To get involved, just upload a photo of your interpretation of the best of modern Britain using the #YourTurnBritain hashtag. Join Jaguar in celebrating what makes Britain great.