51% following the World Cup on Facebook

We’re now more than two weeks into the World Cup, and GlobalWebIndex has produced this graph looking at how people are keeping up-to-date with the tournament.

Interestingly, the graph shows that 51% of people are using Facebook to follow the World Cup, ahead of more formal and official channels such as FIFA’s website (29%) or news outlets (45%).

The data has also been split by country, showing Brazil as the nation following the World Cup most closely.

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GlobalWebIndex also looked into what all this conversation on social channels is actually about. It found that people were most likely to post on a social network when the final result of a match was determined, as well as (of course) when a goal was scored.