Online now accounts for more than half our daily media consumption globally, and social media takes up 50% of that online media time, according to the latest figures from GlobalWebIndex.

A recent report looked at how adults typically spend their media time each day, finding that online now accounts for more than half of adults’ total daily time spent on media, compared with 23% for traditional TV, in second place.

daily media usage

Global Web Index's research also shows that social networking accounts for just over a quarter of daily online activity, and all social media activities combined take up 50% of people's online media time.

gwi