An inspiring summer with HSBC
Whether you’re travelling somewhere exotic or moving onto the next stage in your life, summer is the time to try new things. Whilst sunshine and finances aren’t a usual combination, our crack team has been working with global bank HSBC to inspire the UK public to make the most of summer.
Some of my fondest memories of childhood were the holidays I spent with my grandparents, sea-fishing off Lyme Regis and indulging in ice-cream fuelled donkey rides. HSBC’s new UK or Away game reminds us that regardless of our budgets, summer should be something to remember.
By challenging players to guess whether a picture was taken in the UK or abroad, we’re raising awareness of the options available to help create those treasured memories, wherever you go on holiday. And we hope you may be pleasantly surprised at some of the answers!
Better yet, everyone who plays can claim a free Lonely Planet digital guide to help plan their next adventure. To encourage more memory sharing, eight lucky snappers who share a suitable holiday pic will win a brand new Panasonic Lumix TZ55 camera!
Finding your Future Self
Of course, holidays aren’t the priority for everyone – with a flurry of people buying property, making home renovations, and getting married, summer is also a time for investing in your future.
580,000 students will fly the nest and enter UK universities this year and whether they spend their first term swotting in the library, networking at the bar, or immersing themselves in university life, our second HSBC campaign of the summer encourages students to grasp opportunities with both hands.
Your Future Self focuses on the sharing of four real-life stories of students using their time at university to achieve amazing things. Take Jethro, an aspiring squash player – #1 in the university championships, he battled his way to #86 in the world until a career-ending injury challenged him to fall back on his university contacts and revolutionize squash training.
Or tech-whiz Jenny who started uni unable to code, but ended up creating Snapfashion, the mobile app that has crowned her one of the Top 25 Influential UK Women in IT.
The second part of this campaign will be run in time for A-Level results. #Myfutureselfie will ask students to dream about their futures, and those who take the most creative and engaging future-facing selfies will be helped to take a step closer to achieving their Future Self.
Summer should be an exciting time for everyone, and our partners at HSBC want to make this summer one to remember. So, whether you’re looking to fill a scrapbook with memories, bidding a teary farewell to the kids that have ‘all grown up’, or day dreaming about your ideal job – our HSBC summer campaigns have something to inspire everyone.