50% of teens using Snapchat
A report by GlobalWebIndex analysed teen usage of Snapchat across the platform’s top five markets.
The teen demographic – 16-19 year olds – has been identified as the predominant group using Snapchat, and in the UK and Canada, figures show almost 50% of teens are monthly users. In the other three top markets, USA, Australia and Ireland, monthly teen users exceed forty percent.
According to GlobalWebIndex, Snapchat is more popular than WhatsApp in all five of these countries, and has also passed Facebook Messenger in Canada and USA in terms of monthly users.