Global usage of Pinterest


A GlobalWebIndex study looked into Pinterest’s top markets worldwide, and discovered North America to be the biggest stronghold for the platform, where a third of adult internet users have a Pinterest account.

Canada, Indonesia and South Africa follow closely with around 30% of internet users on Pinterest, while European countries including Germany, Poland and France account for the lowest Pinterest uptake at just 10%. On a global level, the study reveals that 16% of internet users aged 16-64 have a Pinterest account.