We Are Social’s Monday Mashup #230
Facebook fans spend more than other customers
A four-year study of a ‘major grocery store’s Facebook page’ has found that Facebook fans purchase 35% more items than the average consumer. Those who engaged 10 times or more spent $1,000 more in each year. Sounds super – though always worth remembering correlation vs. causation.
Facebook rolls out Atlas
Facebook is launching its new ad platform, Atlas, which will allow marketers to target ads to Facebook users across other sites and mobile apps. It’s such a big move that it must feel like it’s got the weight of the world on its shoulders. Rubbish mythology gags, anybody? Well, it’s a titanic move. Herculean proportions. The sky’s the limit.
Twitter wants to target ads at film lovers
Twitter is beta-testing targeting ads for people who talk about films. In the future, it may be possible to target an ad to anyone who has mentioned an upcoming movie release, whether that be the title or a related keyword (character names, locations etc.) Good job it wasn’t around for Fight Club, eh?
Twitter trials interactive poll card
Twitter is testing a new card that will allow users to run polls natively on the site. Here’s how it looks on the platform (the polls don’t show up when embedded).
We all know the answer to that one, don’t we? GO EUROPE!
Starbucks sponsors Tumblr’s dot
Starbucks has sponsored the dot at the end of the Tumblr sign. The piece of punctuation has been previously been used to link users to specific content on certain days (Valentine’s Day, Pi Day) and is now being used for advertising on ‘National Coffee Day’. This could be a real opportunity for brands with a logo that looks something like a full stop.
Pinterest looks to up its ad game
Like Pinterest? Like advertising? This story might just be for you. Pinterest is testing a way for advertisers to target people in a database (such as an email list) on the site, with measurement tools to boot. Exciting, right? We told you so!
Compile your Amazon wish list on Twitter
Twitter users can now add an item to their Amazon wish list by tweeting. Link your two accounts, reply to any tweet containing an Amazon link, include #AmazonWishList and hey presto! The item’s now on your list.
BMW’s first ever Vines
BMW has created its first ever Vine campaign. It’s all cool and automotive-y, as you might expect. Nice work.
Triumph launches #nigglefix
Triumph, the lingerie company, has created a social campaign called #nigglefix, based on the old adage that ‘a niggle shared is a niggle halved’. The video below reveals all (not in that way).
Transport for London uses selfies for safety
Transport for London’s latest safety campaign uses a series of selfies to highlight the danger of illegal minicabs. The organisation is also encouraging people to post a #homesafeselfie online when they arrive and, ideally, not to take illegal minicabs at all.
The UK gets ads on Instagram
Instagram ads have hit the UK, thanks in part to the likes of Waitrose, Starbucks and Cadbury. BrandRepublic has compiled its favourites, including the below.
Anti-IS #Notinmyname hashtag
The hashtag #Notinmyname is being used worldwide by Muslims who wish to show that the actions of IS are not in accordance with their religious views. The campaign has gained impressive traction, even being mentioned by Barack Obama.
Brands vs. brands on #bendgate
The iPhone6 bends in your pocket! Everybody! The iPhone6! It bends! In your pocket! Brands wanted to be funny about it. Some of them were, some of them weren’t. Win of the week went to KitKat, who outperformed Oreo’s famous Superbowl moment.
Curved. Not bent. #GALAXYNoteEdge pic.twitter.com/OTPIYlI07f
— Samsung Mobile (@SamsungMobile) September 25, 2014
We don’t bend, we #break. #bendgate #iPhone6plus pic.twitter.com/uippCg4kCi
— KITKAT (@KITKAT) September 24, 2014
Dear Apple… #BendGate pic.twitter.com/XJ8zVEUog9
— Heineken NL (@Heineken_NL) September 25, 2014