We Are Social’s Monday Mashup #231
Facebook click-through rate has increased
Facebook reach is down (boo!) but click-through rate is up (yay!). A study of 8,000 brand pages from August 2013 to August 2014 has found that, while fan reach dropped by 55% in the period, the click-through rate on links in posts increased by 48%. Still, a higher click-thru from fewer fans isn’t necessarily an increase in real terms, so let’s not all get overexcited. It is Monday, after all.
Facebook releases like button for mobile developers
Facebook has announced the introduction of a mobile ‘like’ button, which can be added to apps by all Android and iOS developers.
Facebook planning moves into healthcare
Facebook is taking steps into the world of healthcare, according to Reuters. The plans are still in development, but reported moves include “support communities” and “preventative care” apps. Seems it’s only a matter of time until we start seeing press releases for an “MRI scanner with autoshare functionality”.
LinkedIn revamps Pulse
LinkedIn has revamped its news engine, Pulse, with what it’s calling a “redesigned reading experience”. This means a change of font and layout, personalised suggested content and a more prominent navigation feature. Beat THAT, books!
Yahoo to invest in Snapchat?
According to the Wall Street Journal, Yahoo is set to invest $20m in Snapchat at a $10bn valuation. CEO Marissa Mayer will be hoping that the money doesn’t disappear as soon as it’s received! Geddit? Because it’s Snapchat. Oh, fine.
Twitter TV analytics coming to the UK
Kantar Media is partnering with Twitter to launch TV audience engagement ratings in the UK. Similar to their partnership with Nielsen in the US, the feature is expected to show how Twitter conversation can amplify the impact of television and will include the following metrics:
- Unique authors about a programme and their affinity with it
- Unique audience (no. of people who have seen tweets about a show)
- Impressions made by individual tweets about a programme
- Total number of tweets
- Tweets per minute, with peaks in volume
Spotify’s new #ThatSongWhen campaign plays on the significance that certain songs have for people. Any campaign that mentions Cyndi Lauper is alright by me.
“Girls Just Want to Have Fun” #thatsongwhen your singalong inspired countless karaoke nights. http://t.co/qdskkrhSUQ pic.twitter.com/3uJhR2VaCg
— Spotify (@Spotify) September 24, 2014
Marks & Spencer goes on food adventures with bloggers
British retailer Marks & Spencer has joined forces with bloggers to create ‘adventurous’ food films with its ingredients as the focus. The ‘Adventures in Food’ series features Eat Like a Girl, Hemsley and Hemsley and Deliciously Ella (below).
DHL asks for likes after F1 crash
Tragic accidents are not the time to ask for Facebook likes. As we all know, brands often fall foul of this rule, as DHL did at the weekend. After a crash involving F1 racer Jules Bianchi left him in critical condition, the logistics company posted to its ‘Formula 1 Backstage by DHL page’ saying
Ghastly accident in Japan. Jules Bianchi is fighting for his life. By clicking ‘like’ on this occasion, you’ll be sending Jules your best wishes for a speedy recovery.
The post has now been removed, but one picture is still on the page, along with a fair few angry comments.