Last month, BNP Paribas hosted the BNP Paribas WTA Finals in Singapore, which featured the world’s best female tennis players including Martina Navratilova, Serena Williams and Simona Halep.
During the tournament, BNP Paribas wanted to offer a special, different experience for its VIPs- something its guests would have never experienced before. It needed to highlight BNP Paribas’ commitment to both innovation and tennis through its We Are Tennis brand.
We Are Social was asked to help the bank achieve its goal. Our solution was the Virtual T-Break: a digital tennis game with futuristic gameplay using leap motion technology. Our Paris team worked closely with our colleagues in Singapore to create the experience, with our global presence proving a big asset in delivering the event.
The big day arrived, and before watching the tennis stars in action, guests arrived at BNP Paribas’ hospitality area, ready to get to grips with some tennis of their own. After registering with their LinkedIn accounts, guests could approach and challenge each other to a tennis match, or a team on site could help pair up opponents.
Players could use their hands to exchange tennis shots, using leap motion technology to capture gestures and translate them digitally on the tennis screen. Throughout the match we spiced things up a little with added bonus rounds and unexpected obstacles.
At the end of each game, opponents could connect with each other and exchange contact details via LinkedIn or Twitter, by virtually signing their signatures on the screen.
Following the collaborative, synchronised efforts between We Are Social offices in Paris and Singapore, Virtual T-Break turned out a huge success. Over seven days we helped more than 1,500 BNP Paribas VIP customers connect with one another, and reinforced We Are Tennis and BNP Paribas’ passion for innovation and commitment to first class hospitality.