The Big Sauce Debate: Red vs. Brown
Hold on to your bottles as we’re set to get the UK debating, with the Heinz “Red vs. Brown” campaign.
Tapping into the long-standing conversation about people’s preference between ketchup and brown sauce, Red vs. Brown encourages Heinz fans to back their favourite bottle, activating debate across both the Heinz Tomato Ketchup UK and HP Sauce UK Facebook pages.
We’ve created signature content set to rile up the team spirit and passion of sauce lovers, as they testify why a dollop of ‘red’ or ‘brown’ completes their favourite dish.
To harness the debate we’ve created bespoke designs, such as bottle foam fingers and branded bunting. Content will also direct Facebook users to redvsbrown.co.uk, where they can vote for their favourite sauce in a bid to win a year’s supply.
Results of the vote will be used in reactive updates on the Facebook pages, creating real-time content that will encourage each side to ‘keep up the good work’.
Choosing between ketchup and brown sauce has always sparked discussion on the Heinz communities, and this campaign is set to expand and own those conversations. To get things heated, there will also be some cheeky propaganda posts from each brand, attempting to sway users of the competition over to their side…
Heinz is also working with Bauer radio stations Absolute Radio, Magic and Kiss, and each station will broadcast live discussions about the sauces and encourage their listeners to get voting on the site.
In addition, an in-store promotional strategy will run in Morrisons, comprising of posters driving people to redvsbrown.co.uk and asking shoppers to vote for their favourite sauce.
Passionate about the sauce you pour? Make sure your voice is heard and your vote gets counted and visit the Heinz Tomato Ketchup UK or HP Sauce UK page.