Mobile is now more engaging than desktop
comScore has produced an infographic which captures mobile audience behaviours across smartphones and tablets, showing how Brits are using their devices.
The research shows that mobile now accounts for 56% of all time spent on the Internet, compared to desktop’s 44%. A large proportion (81%) of time on mobile is spent using apps, with Google sites (91% reach), Facebook (86% reach) and BBC sites (77%) coming out on top.
In fact, social media use now accounts for just under a third (31%) of all time spent on mobile, significantly higher than entertainment and games, with 14% of time spent each.