The Potential of Wearable Social


We Are Social has produced a report about the potential of wearable social media, and what it means for brands as wearables become mainstream. If you work for a brand and you’d like to find out more, read on to find out how you can get hold of the report.


Wearable technology has become the new frontier of consumer technology, and will potentially revolutionise the way we use social. We already have the integration of social with wearable technology, with multiple apps available on products like the Samsung Galaxy Gear and the wearable de jour, the Apple Watch.

Technology has moved one step closer to us, from our screens to our pocket, then from our pocket to our wrist. It’s predicted that global retail revenue from smart wearable devices will treble by 2016 – and reach $53.2 billion by 2019. Wearables will be a prominent feature in our daily lives before we know it.

When it comes to wearable social, brands will have to work hard to find ways to optimise their content within an even smaller, more personal space.

What should brands be doing to accommodate this trend? If you aren’t yet thinking about how you can deliver value within the wearable social landscape, now’s the time to start. A smartwatch may already be on the wrist of your target consumer.

At We Are Social we’ve compiled a report looking into these opportunities, along with the challenges to overcome. So, if you work for a brand and you’d like to find out more, then drop us an email to receive the full Wearable Social report.