Twitter dominates Instagram in the UK


GlobalWebIndex has produced an infographic detailing membership, visitation and active usage for both Twitter and Instagram in the UK. The research shows that Twitter has a significant lead over Instagram in all three areas, with around twice the level of members, visitors and active users compared to the image-based platform.

Globally, GlobalWebIndex states that the picture is also more positive for Twitter than recent reports in the press might have led readers to believe. Despite Instagram’s claims to have overtaken Twitter in terms of users late last year, GWI states that Twitter is ahead of Instagram for active usage across 27 of the 34 countries it surveyed.