Life on We Are Social’s Strategy Team

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We Are Social’s strategy team in London is on the hunt for new talent, looking to recruit a Senior Strategist. In this post, Lauren Hartwell, one of our Senior Strategists, gives her take on what working at We Are Social is like and what you can expect from a role here. If you’re interested in joining us, get in touch now.

“Right, so how shall we tackle this?”

“I think we need to consider the wisdom of crowds in our approach”

“You’re right, I think that will definitely be a key theme.”

“OK sure, so let’s run some qual on this before making the final decision.”

Nope, this is not a deep strategic thinking session, but a lengthy discussion about how to make the best lunch choice at the street food market in front of our offices in Finsbury Square…

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Being part of the strategy team at We Are Social means these passionate discussions are part of the job, and luckily for us, the work we do as strategists here is as varied as the eclectic topics we find ourselves debating.

In recent weeks, I’ve held an upcycling workshop to brief creatives on a fashion project, considered the strongest approach to cutting through the impending noise of the Olympics, all while pitching for some of the biggest brands in the world. There’s no risk of getting bored.

Working in the strategy team at We Are Social is all about focusing on people and their behaviours, passions and needs, not just the social platforms ideas play out on. We find killer social insights that allow us to understand our audience, and that lead to social ideas that bring people together in a more meaningful (and exciting!) way.

But we don’t do this alone. We work closely with our Research & Insight, Client Services, Creative, Editorial and Innovation teams, so you will always know someone to have a drink with in our Town Hall on a Friday.


On the subject of socialising, we’re pretty good at having fun. Since joining a year ago, I’ve transformed into a Pearly Queen for a London-themed evening cruising the Thames aboard the MV Royalty, have become a Cuban lady for our Havana Nights summer party at the Queen of Hoxton Rooftop, and donned my apres ski wear for our Christmas extravaganza.


Oh, and not forgetting the legendary ‘Winter Conference’ (aka ski trip) in January. But that needed its own blog post

If all this sounds like your cup of tea and you’re interested in hearing more about our Strategy team, we’d love to hear from you – just drop Lisa Berardi in our HR team a line for more information on our Senior Strategist role.