On 26th April, We Are Social will be holding our FMCG Social Media Summit at our London office. With speakers including Unilever's Keith Weed and Dan Burdett from Mars, it's an event no FMCG marketer should miss. For more information and ticket details, read on.
Did that mouth watering #foodporn that popped up on your Instagram feed inspire you to get to the supermarket to recreate the recipe? Did Kylie Jenner’s ever-changing hair colour influence you to grab the bottle and ‘go green’? Perhaps you picked up a bar (or share sized bag) of your favourite chocolate for elevensies after spotting it on Facebook… don’t worry, we’ve all been there.
? A photo posted by King Kylie (@kyliejenner) on
If you can relate to these questions, you’re not alone. As many as 78% of consumers say their purchases are influenced by a brand’s social media posts. For the FMCG sector - a vertical where almost every product category is saturated and consumers are reluctant to change their brand allegiances - social media presents an opportunity to swing the needle of a customer’s purchasing compass in your brand’s direction.
Social media has become an addition to our daily routine, it’s the first thing we check when our alarm chimes in the morning and the last thing we check before we go to sleep. For many consumers, YouTube has replaced TV and Instagram has filled the role of magazines.
However, brands we don’t follow have managed to weave their way onto our social feeds and this can make us feel like we’re being sold to. Instead of shoehorning in content, brands need to produce authentic, relevant content which feels natural to the platform it appears on. Get it wrong, and you risk doing more harm than good to your brand’s reputation.
At the FMCG Social Summit on the 26th of April at 5.30pm, we’ll share insights and practical lessons around using social and digital to its full potential. But don’t just take it from us - we’ll also have some of the industry’s biggest marketing big-wigs sharing their knowledge.
- Keith Weed, Chief Marketing and Communications Officer at Unilever
Our special guest speakers:
- Dan Burdett, Global Brand VP at Mars
- Kassy Dignam, Digital Marketing Specialist at Britvic
- Jerry Daykin - Global Digital Partner at Carat
- Claire Jerrold, Digital and Social Media Manager at Heineken
- Charlie Cottrell - Head of Editorial at We Are Social
If you'd like to join the waitlist, then please register on our Eventbrite page - once released, tickets will go quickly, so sign up now to avoid disappointment!