Get ready for a summer of sport with our Sports Social Summit
Sports and social go hand in hand. From second-screening fans to genuinely integrated social tools at the heart of the game, social media has changed the way we experience and participate in sport.
During the World Cup in 2014 there were over 1 billion interactions on Facebook. While Brazil’s dreams were being shattered 7-1 by Tony Kroos et al, fans were engaging to the tune of 35.6 million tweets alone.
With audiences for global events reaching the billions, it’s clear to see the appeal for brands. But sporting events are now much more than just single reactive ‘Oreo’ moments. Brands have learned that to have meaningful impact, event activations need to be the culmination of a wider, more sustainable ongoing story that fans can buy into.
With a great brand strategy in place the marketing equivalent of the Jules Rimet trophy is within your grasp. However, with reward comes great risk – just ask Chris Robshaw after last year’s Rugby World Cup.
Does your brand even have the right to play in this year’s summer of sport? In the sporting world, credibility isn’t bought overnight; an authentic voice that provides genuine value to the huge conversations taking place is essential to guarantee cut-through.
At the Sports Social Summit in London on the 19th May at 5.30pm we will provide insight to help you breeze past some of the challenges of getting involved in sporting events like a marketing Leo Messi, and take the opportunities of a busy summer of sport in 2016 and beyond.
We’ll share insights and practical lessons around activating award-winning social media campaigns at the FIFA World Cup 2014 and the Rugby World Cup in 2015.
We’ll also have some of the most influential voices from the world of sports marketing joining us to give their views, including from BBC Sport, Wimbledon and the Cannes Lion-winning This Girl Can campaign by Sport England.
Our special guest speakers:
- Alexandra Willis – Head of Communications, Content & Digital, All England Lawn Tennis Club
- Ian Singleton – Assistant Editor, BBC Sport Online
- Kate Dale – Strategic Lead, Brand and Digital for Sport England
- Joe Weston – Senior Account Director, We Are Social
- Tom Richards – Senior Account Director, We Are Social
At the end of it, we’ll make sure you’re ready to celebrate your awesome sporting social media campaign like you’re at a Jamie Vardy party…
…and not be ending one of this year’s major sporting events in tears.
So, please register on our Eventbrite page and we look forward to seeing you!