Raising the profile of #HSBCAndroidPay
Android Pay became available to HSBC customers with Android devices earlier this year. We wanted to drive trial and awareness amongst customers of the newly available #HSBCAndroidPay, and so to mark the occasion, we worked with Niche, Twitter’s own network of content creators, to launch a campaign.
We found a great group of talented content creators including Supashakes, Ben Charman and Allan Hinton to each tell a unique story using HSBC Android Pay.
A growing town with a new way to pay #HSBCAndroidPay sponsored https://t.co/nkDC0dZDKr
— Ben Charman (@Bencharmanart) July 27, 2016
We kicked off the campaign with Vine star Supashakes who made a series of videos as an artistic interpretation of how he used #HSBCAndroidPay.
Doodling is a great way to unlock ideas – pick up a new pen and go crazy! #HSBCAndroidPay sponsored pic.twitter.com/sKapPxOuCk
— Supa⚡️Shakes (@supashakes) July 20, 2016
Next, Ben Charman and Allan Hinton showed how they used Android Pay in their own lives in a range of artistic ways, from photographs, vines to YouTube videos, each including the hashtag #HSBCAndroidPay.
[spon] Passed this incredibly eye catching collection of flowers. Decided to buy a bunch for my mum! #HSBCAndroidPay pic.twitter.com/lJg689xcUj
— Allan Edward Hinton (@chaiwalla) 4 August 2016
The content creators have made some fantastic social content using #HSBCAndroidPay as their inspiration. They brought the campaign to life and honed in the message of how HSBC Android Pay can help customers be unstoppable in their everyday lives.