Why Think Foward?
Here at We Are Social, we never tire of trying to see into the future. Future forecasting is characterised by relentless change and intense competition to predict what’s next and how our businesses can play a part. However, as marketers, we shouldn’t accept that the ability to reliably predict what’s next is an unachievable goal. We can make the future more accessible by looking at what changes are happening now.
In fact, we think this is so important that we do it on a regular basis. Our monthly Curiosity Stop has amassed a cult following through mapping some of the most exciting innovations every month, spotted by our 11 offices around the world. Many of the innovations from these reports have been used to inform the updated trends we have mapped in the upcoming report.
Since we published last year’s Think Forward report, we’ve continued to look at countless innovations to map the agenda for the coming year and beyond. We’ve been keeping a close eye on not just the innovations themselves, but the underlying trends driving them. Some of these trends include new, unique movements in the social space, while some are evolutions of the trends we mapped a year ago.
Think Forward is designed for any brand shapers, business creators and company leaders with an appetite for innovation. We believe that by looking at the smaller changes happening around us, we can better understand the bigger patterns they add up to, allowing us to find a role for our businesses and brands at the right time.
The report will be published at our Think Forward 2016 event on the 3rd of November and we’ll have three amazing speakers looking at the future of social from a variety of perspectives:
- Mobbie Nazir – Chief Strategy Officer, We Are Social
- Jeremy Waite – Strategic Marketing Evangelist, IBM
- David Mattin – Global Head of Trends & Insights, TrendWatching
We can’t offer you a social crystal ball, but we can guarantee by the end of the event you’ll be right up to date and in the best position to make your own predictions for the future of social. Think Forward.
Think Forward will take place on Thursday 3rd November at 5.30pm at We Are Social, Alphabeta, 14-18 Finsbury Square, London, EC2A 1BR, UK. Tickets are free but spaces are limited, so if you want to be sure you’ll be on the list, register on our Eventbrite page.