BIMA Digital Day

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Working in the digital industry, we’re probably more familiar than most with the rapidly changing world around us, and our careers within that world. But for people starting out, it can be incredibly daunting trying to figure our what career you’d like to have in 5, 10 or 15 years’ time. The World Economic Forum certainly nailed the challenge when it stated “65% of children entering primary school today will ultimately end up working in completely new job types that don’t yet exist.”

Created to make that decision a little bit easier, BIMA Digital Day is a nationwide event connecting digital professionals with 14-18 year olds. The day aims to inform and inspire students about the opportunities a career in the digital industry can offer.

We Are Social headed down to Winchmore School in Enfield, a school that lists Skepta and JME among its alumni, to give an insight into our day-to-day work, from creative to strategy and everything in between. After seeing a showcase of some of We Are Social’s work, the kids were challenged to get their hands dirty and answer one of three briefs – raise awareness about obesity, encourage saving among teens or solve global development issues. No small task.

Unhinged from the ‘ifs, buts and maybes’ that become commonplace to those with years of experience, the ideas the kids developed were at times raw, occasionally far fetched, but always exciting and challenging.

The simple thing that drove all of the pupils’ thinking was: what is the issue or feeling that our target audience have, and how can we make it better?

Digital campaigns – with the right execution – can create change. The creativity and innovative thinking that goes into those campaigns – as the pupils of Winchmore School showed – can come from any audience, any time and any place. One group presented a a campaign that used drones to deliver drones to remote locations (yes, you read that correctly), while another concepted an education-based app that connected like-minded pupils and teachers around the world.

That creative thinking combined with a strong understanding of a social need is what underpins everything about our social thinking platform here at We Are Social. If our day at Winchmore School is anything to go by, then the future of digital – whatever the roles the pupils find themselves in – is in safe hands.