Multi-networking on the rise
This isn’t a simple by-product of widening choice. Rather, it’s being caused by a degree of specialisation, with users turning to particular platforms to network in a specific way. It has also been driven heavily by the ease of use smartphones offer for accessing a wide range of platforms quickly, easily and in the right format.
Facebook is still king of the social networking world when it comes to visits – but the multi-network approach that people take to their social behaviours illustrates why many brands now want to put their eggs in multiple social baskets.