Join us for Personalisation 101
On the 12th July at 8.30am, we’re hosting Personalisation 101 at our London HQ. Our 101 series takes a look at the emerging trends and technologies that are tipped to disrupt the industry and this one has your name on it. In fact, it has everyone’s name on it.
Personalisation has moved way beyond a buzzword and a must-have for wedding stationery. Many brands today are making sure that their marketing strategies cater to each individual, not just the masses.
It’s not just about brands wanting to make friends with their customers. Personalisation can increase sales by up to 20% (source). A recent study by PWC’s digital services group, revealed that ‘94% of senior-level executives believe delivering personalisation is critical or important to reaching customers’.
Knowing how to personalise your content and start speaking to consumers on a new human level will turn your customer from a cookie or segment into a ‘real’ person. It will make your audience feel important and help get you noticed. Customers want to feel that they are getting what they need, and personally tailored content can be a game changer.
On 12th July, we’ll be getting personal with personalisation with talks from Barclays, personalisation specialists Idomoo and EchoMany, and more, talking about areas such as:
- How data is the key to a successful personalised campaign
- The value of personalisation to your brand
- The technology behind personalisation
Tickets are available on a first come, first served basis. You can register for free here.