I’ve been to Cannes twice while Cannes Lions Festival has been on, but frustratingly I have not been inside the event itself. Instead I’ve have had to make do with parties on the beach where it’s difficult to find a drink you have to pay for - tough gig ;-) So instead of being an industry hanger-on this year I begged some of the most interesting people I know in the industry to come and talk on a panel this year about Chatbots.
So I’m very chuffed to be moderating Digital Voices, Human Conversations with Bruce Daisley the Twitter VP for EMEA (I told you it was posh), Sille Opstrup Head of Digital at Pernod Ricard UK (fancy) and the remarkable Sam Poullain, Senior Growth Manager, Social Media & Content, Skyscanner. If you can’t make it to Cannes then you can see Sam’s brilliant performance at our recent Social Commerce and Chatbots event.
To be honest, the creative technology team here at We Are Social have been building Chatbots for the last two years and they are nothing new to us, if not a little old hat. So this panel isn’t a how-to-make-a-Chatbot, but more of a look into the future of automated marketing. My goal is to get our panel to share their expertise to predict how this space will evolve and what brands need to be doing moving forward.
Some of the subject areas we’re planning to discuss are:
- Alexa, Chatbots and brand websites - how can they all work together?
- How can brands find a balance between humans and bots?
- Will bots be better at solving problems than humans in the future?
- Moving forward do bots sit in NPD or ROI spend? Are brands getting results they expected from them?
If you’d like me to ask the panelists any particular questions please tweet me at @mrtomollerton. And if you’re lucky enough to have a ticket, then I’d be grateful if you could come and see the panel on Tuesday the 20th of June at 12pm on the Discovery Stage.