On the 25th October at 5.30pm, we’re hosting an Influencer Marketing Masterclass at our London HQ as part of our ongoing masterclass series. Sara Gordon, Brand and Creative Director for Bloom & Wild, Lauren Spearman, Digital Manager for Benefit Cosmetics and our Influencer Manager, Florencia Lujani will give attendees the inside track on influencer marketing.
It was recently reported that 70% of teenage YouTube subscribers now trust influencer opinions over those from traditional celebrities. People trust other people - this makes working with influencers an important part of many brands' marketing strategies.
According to eMarketer, 84% of marketers were expected to launch an influencer campaign this year. So, as the cost per post for influencers reaches record heights, now is the time to know Zoella from Ksi; your vloggers from your Instagrammers.
If you want to avoid your influencer marketing strategy falling foul of potential pitfalls such as unfortunate copy and paste mishaps, costly brushes with governing bodies, or epic briefing fails, then this is the place to be.
Armed with case studies, insights, and real-world experiences, our speakers will take you through the best practices of influencer marketing, and how to avoid the pitfalls when finding a tastemaker to champion your brand. We'll look at individual success stories, challenges and analytics which will enable you to establish best practices.
Join us at the Masterclass to find out all you need to know about working with the right people to do the talking for you. Sign up now.