On the 27th February from 8.30am at our London HQ, we’ll be hosting a breakfast event looking at the key data found in this year's Global Digital Report and giving essential insight into internet usage, the growth of mobile devices, social media and more.
Our Chief Strategy Officer, Mobbie Nazir will take attendees through the top need-to-knows in digital this year, before opening our interactive debate with our panel of expert speakers including Metro UK Deputy Editor Alex Hudson; Creative Strategy UK Lead at Snap Inc. David Norris; Global Social Media Director at LEGO Group, Eleni Karamalegkou; and our Head of Research & Insight, Paul Greenwood.
Our latest collection of Global Digital 2019 reports, created in partnership with Hootsuite, revealed that the number of people using the internet has surged over the past year, with more than one million people coming online for the first time each day since January 2018.
Almost 3.5 billion people are now active on social media, accounting for 45% of the world’s population – up from 42% in 2018. Of these people, 3.25 billion access social media through mobile devices. In fact, we now spend an average of two hours and 16 minutes on social networks daily globally.
Other highlights include:
- 26% of internet users in the UK now use voice search or voice commands, 39% globally
- TikTok is now the fourth most downloaded smartphone app globally
- In the UK, the travel industry saw the most consumer spend online in 2018, with $42.4 billion being spent via online travel booking sites, up 7.7% year-on-year
- Fornite made it into YouTube's top five search queries in the UK in 2018, along with songs, music, Peppa Pig and movies
So how can brands capitalise on this insight into consumer behaviour globally, to maximise the effectiveness and reach of their marketing campaigns and connect with new audiences in meaningful ways?
Join us in London for this interactive panel discussion on the 27th February to find out more. Sign up now.
Please note these events are highly attended and as such operate on a waitlist basis.