We Are Social’s Monday Mashup #441
The Department for Digital, Culture, Media and Sport and the Home Office has released the long-awaited ‘Online Harms White Paper’ setting out new proposals to regulate online and social media platforms. It would put a mandatory duty of care on platforms to protect their users, within reason, from a range of harmful content. The proposed laws would apply to any company that allows users to share or discover user generated content or interact with each other online. The government says a new independent regulator would be introduced to ensure internet companies meet their responsibilities. This new body’s powers could potentially include the right to impose financial penalties and even jail time to top executives who don’t do enough to ensure harmful content is removed from their platforms.
WhatsApp for Business comes to iPhone
WhatsApp Business is now rolling out to iPhone users in Brazil, Germany, Indonesia, India, Mexico, the UK and the US. The app, which launched more than a year ago for Android, has so far attracted millions of businesses to its service worldwide and is designed to help small business owners reach their customers on smartphones. On the platform, businesses can create profiles that include a description, email and website; as well as messaging tools for customer communication like automated greetings, quick replies and away messages.
Snapchat brings Stories to third-party apps
Snapchat has announced a new API, called App Stories, which will allow third-party apps – such as Tinder and Houseparty – to share Snapchat Stories directly to their own apps. In addition, Snap has introduced a new ad format called Ad Kit that will enable app makers to target their ads to Snapchat users outside of the platform by using its new ‘Audience Network’ to re-use vertical video ads. The new product won’t launch for a few months yet and details on exactly how it will work are still to be confirmed.
Snapchat launches a multiplayer games platform
Snapchat has begun its worldwide roll out of Snap Games, a new platform which lets you play real-time, multiplayer games while texting and talking with friends. Snap recruited developers to build games exclusively for its vertical, real-time multiplayer format – with five games currently available to users. To monetise the platform, Snapchat will let users opt-in to watching six-second unskippable ads in order to receive rewards such as power up or bonus in-game currency. It plans to split the revenue from these ads with developers.
Snapchat expands its Lens Studio and AR Lens offerings
Snapchat has introduced several updates to its Lens suite of tools including ‘Landmarks’ which lets you bring five global landmarks to life through AR Lenses – with more landmarks to be added in the future. In addition to Snapchat’s own Lenses, Lens Creators can build additional Lenses for these locations and brands have the option to develop Landmark experiences.
Lens Studio is also getting a host of new AR features including hand, body and pet tracking; as well as improvements such as warnings and optimisations for file size, frames per second and placement of Sponsored Lenses. Finally, all Snapchat users will soon gain access to AR Bar, which will enable them to create, scan, browse and explore Lenses and camera search experiences, all from one place.
Snapchat tests a new Status feature in Status Maps
Harking back to the good old days of Foursquare, Snapchat has begun testing a new feature called ‘Status in Status Maps’ with a select few users in Australia. The new feature will let users check into places and allows friends to see what they’re up to by selecting a Bitmoji which best represents the activity. The new feature will also enable users to build up a list of places they’ve visited in their ‘Passport’.
Twitter tests labelling tweets to make conversations easier to follow
Twitter has started testing a new feature which would change its recently trailed ‘original tweeter’ lable to ‘Author’. In addition, the platform is also now adding two new labels, ‘Mentioned’ and ‘Following’, which will be added to other important tweets in conversation threads. ‘Mentioned’ will be added to any tweet shared by someone who the original author referenced in their tweet; while the ‘Following’ label will be added to tweets from Twitter users you’re following, as a way to catch their replies when scrolling through long threads.
LinkedIn lets users share documents and presentations
Users of LinkedIn’s desktop app worldwide can now upload documents and presentations to their feeds, groups or pages on the professional network – with its mobile apps to follow in the near future. Users will be given the opportunity to add a brief description to the file, which can include hashtags and @ mentions. As with a standard post, users can also decide who they share the document or presentation with such as connections only, to a group, or publicly on LinkedIn.